We work in the messy reality of everyday life
Decision-making is far from tidy, rational or consistent. People can be stressed, often busy juggling conflicting demands. Their bodies may be tired, their emotions stretched, their mental loads heavy.
We help you understand how your customers navigate change. Whether they are dealing with traditional rites of passage such as sex, parenthood and ageing, or facing up to the growing impact of technology.
Real People, Real Lives & AI
We make it our business to investigate how people manage their often unruly lives. Their relationships with others, with brands, with products and innovation.
And we help you to understand how people relate to AI. Where it fits naturally into everyday life, where it creates tension. And how it reshapes behaviour, decision making and human interaction in ways that remain underexplored.
You need to know what this means to your customers for your business to thrive.
How We Work
Qualitative research is our passion and human-to-human interaction sits at the heart of everything we do. We use depth interviews, groups and in-the-moment approaches to understand how people navigate pressures, emotions and physical reality.
But we also use digital tools, including AI, to support and enhance our work. From exploring ideas and interrogating material to experimenting with new ways of capturing and understanding everyday experiences. That doesn’t mean that we’re fervent tech partisans. But we believe advanced tools can complement our thoughtful human intelligence to help your business.
Who We Are
We’re a start-up tapping into our founders’ 25 years of insight experience. We’re steeped in qual and influenced by our interest in socioeconomics and experience of different cultures and languages. We believe in staying small and giving our clients the personal touch, with each project run by an &insight founder.
Sabine Stork has headed up international qual agencies for well over 20 years. She has worked for a range of blue-chip clients across diverse sectors from mobile comms to feminine hygiene, from medical tech to food.
Steve Mullins is a seasoned journalist and writer turned creative researcher. He’s always been interested in what words can do, just as he likes to find out what it is that makes people tick. He speaks German, French and Spanish.
&Insight Ltd
44 Formosa Street
London W9 2JP
07785 228638
